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Showing posts from April, 2016

Physical vs Digital Retailers: Is one the death of the other?

When online stores started becoming a more popular way to shop, pundits predicted the death of all brick-and-mortar stores. Here we are, more than a decade later, and we still have retail stores. There are some brick-and-mortar retailers that became giants on-line and there are some on-line brands that have opened a physical store.

Some of the brands that opted to start online and then get physical are listed below and they have become even more popular because of their brick-and-mortar store.

1) Warby Parker
2) Amazon
3) Beta Brand
4) Everlane
5) Athleta
6) Piperlime
7) Bauble Bar

There are other physical retailers that offer a a great online shopping experience as well:

1) Best Buy
2) Macy's
3) Target
4) Anthropologie
6) GAP
7) Urban Outfitters

Advantages of a Physical Store:
• Customers are able to interact with products
• Sales people can provide one-on-one information
• No shipping fees
• Instant gratification

Advantages of an Online Store:
• Less time consuming for customers