I was in Macy’s several months back and the "Ice-Watch" display and packaging made it impossible to walk by without checking them out. I had never heard about Ice-Watch before this day. At first it was the color overload that stood out from the conservative jewelry counters. Then I began to look at the form factor which looked like LEGO cubed jewel cases. It was a fun and playful way to get some attention. Then I looked at the watches which were fairly modern and familiar looking. It could have been one of the hundreds of other analog watches in the glass case but the difference was that it was a ridiculously bright color. Having to design packaging form factors in the past, I’m always interested in seeing how designers and engineers put things together. There’s considerations of retail impact, packaging form factor, pegged or stacked, etc. Well, these definitely had the visual impact AND they stacked like LEGOs, too. You ok with that, LEGO?!