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Showing posts from April, 2009

¡Design Libre!

While browsing through the multitude of offerings at the Festival of Books at UCLA this past weekend, I came across an item that I had to have the second I saw it. I didn't even check to see how much it was before I bought it. See picture below.

It was placed strategically by the cash register--the ultimate impulse item. From a design standpoint, it's a very well thought-out and executed piece. The concept is great, and the packaging is way fun but high-end.

Notice you can take the masks off the die-cut thumbs. The back offers tips on maneuvers and alternative gameplay:

As for the construction, the package is a cleverly cut and folded single sheet, with tabs and one wafer seal holding the whole thing together.

The epitome of well thought-out fun.

- Steph Windham