Skip to main content

¡Design Libre!

While browsing through the multitude of offerings at the Festival of Books at UCLA this past weekend, I came across an item that I had to have the second I saw it. I didn't even check to see how much it was before I bought it. See picture below.

It was placed strategically by the cash register--the ultimate impulse item. From a design standpoint, it's a very well thought-out and executed piece. The concept is great, and the packaging is way fun but high-end.

Notice you can take the masks off the die-cut thumbs. The back offers tips on maneuvers and alternative gameplay:


As for the construction, the package is a cleverly cut and folded single sheet, with tabs and one wafer seal holding the whole thing together.


The epitome of well thought-out fun.

- Steph Windham

Comments

MrDZYN said…
OMG what a fun item! Thanks for posting. I'll look for it at a location near me!

And oh yeah -- the packaging is cool too.

Popular posts from this blog

How Lo Can You Go?

Squarespace and Fiverr Offers Logos at Rock-Bottom Prices; Should People Bite?

The company Squarespace, most famous for providing easy-to-use editable templates to make well-designed websites attainable for the masses, upped the ante recently by launching an app for do-it-yourself logos. This, predictably, had the design community up in arms. Making a technical enterprise like building a website simple was one thing, but encroaching upon logo design, which calls for a special alchemy of creativity and communication expertise to capture a company’s essence in one eloquent mark? Blasphemy! To be sure, as this Wired article points out, the demographic for this app would never have even considered hiring a professional graphic designer in the first place, so it’s doubtful it would take any jobs away from established designers or firms, but it could potentially increase the proliferation of badly designed logos, and possibly make it harder for designers who are just starting out to find jo…

Packaging: 10 Steps to a Better Process

1. Prioritize. Prioritize. Prioritize. When three people are talking to you, you can’t hear them all. The same is true for design. Visual priority must be established from the very beginning of the design process. If every item is given primary importance, nothing becomes important. The visual priorities are what drive how all creative will be judged. The design firm should include as part of their creative brief, a hierarchy of 5 communication points for the front of the package. This includes 1) brand 2) product name 3) why-to-buy statement 4) feature points 5) product image.

2. Come together. Everyone has an opinion, so clear project objectives are vital to any job. Consensus regarding the creative brief must be obtained from the people expected to judge the package design from within your corporation. Without this consensus, the design process will fall apart. Without clearly stated, agreed-upon objectives, you are not able to provide constructive feedback. As soon as you start to …

Cal State Long Beach - Graphic Design Senior Show 2015

Cal State Long Beach recently held their Graphic Design Senior Show for this year's graduating class. In traditional fashion, this is an opportunity for graduating students to show off their creative work accomplished during their 2 years in CSULB's always strong Visual Communications program. 





This year's class titled their show "For the Love of it," and clearly showcased all the love and hard work that went into making it a success. A notable aspect of the show was how the class divided up the work between 4 different galleries.









The main gallery was where all the students' individual work was displayed. If you want to stand out to potential employers, this is where you do it.












The second gallery was where they displayed team projects and other collaborative efforts. From what I've heard about the design program over the years, they've really bumped up their efforts in showcasing how well CSULB designers work well together whether it's in small tea…