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Showing posts from March, 2014

How Lo Can You Go?

Squarespace and Fiverr Offers Logos at Rock-Bottom Prices; Should People Bite?

The company Squarespace, most famous for providing easy-to-use editable templates to make well-designed websites attainable for the masses, upped the ante recently by launching an app for do-it-yourself logos. This, predictably, had the design community up in arms. Making a technical enterprise like building a website simple was one thing, but encroaching upon logo design, which calls for a special alchemy of creativity and communication expertise to capture a company’s essence in one eloquent mark? Blasphemy! To be sure, as this Wired article points out, the demographic for this app would never have even considered hiring a professional graphic designer in the first place, so it’s doubtful it would take any jobs away from established designers or firms, but it could potentially increase the proliferation of badly designed logos, and possibly make it harder for designers who are just starting out to find jo…