Skip to main content


Thanks to Noggin Bops, we at JDA have no problem expressing how we feel about the weekend...
Joel is an Art Director at JDA Inc, a graphic design firm that specializes in supporting companies' branding and retail efforts with a Unified Marketing approach. To learn more, click here.


Popular posts from this blog

Packaging: 10 Steps to a Better Process

1. Prioritize. Prioritize. Prioritize. When three people are talking to you, you can’t hear them all. The same is true for design. Visual priority must be established from the very beginning of the design process. If every item is given primary importance, nothing becomes important. The visual priorities are what drive how all creative will be judged. The design firm should include as part of their creative brief, a hierarchy of 5 communication points for the front of the package. This includes 1) brand 2) product name 3) why-to-buy statement 4) feature points 5) product image.

2. Come together. Everyone has an opinion, so clear project objectives are vital to any job. Consensus regarding the creative brief must be obtained from the people expected to judge the package design from within your corporation. Without this consensus, the design process will fall apart. Without clearly stated, agreed-upon objectives, you are not able to provide constructive feedback. As soon as you start to …

Looking back: What I learned from the the Pepsi, Starbucks and Tropicana redesigns.

3 years ago, Pepsi redesigned their logo. Most everyone hated it. That same year Tropicana redesigned their orange juice packaging. Most everyone hated it as well. Not long after, Starbucks simplified their logo much to the dismay of those that thought it was unnecessary. Like they say— time heals all wounds, and as "hurt" as we were by the tweaking of our beloved brands, I have gathered my thoughts and compared what I thought then versus what I think now…

When the Pepsi redesign materialized, the office was abuzz. Especially because accompanying it was a ridiculous 30-page design strategy that compared Pepsi to the center of the universe and pointed out past and present Pepsi logos' geometric qualities. There were comparisons to the Mona Lisa, Vitruvian Man, and even a section about Pepsi's "gravitational pull" and it's relation to the speed of light. WTH?! The most useful thing to come out of the design strategy was a design study of varying smiles an…

Cal State Long Beach - Graphic Design Senior Show 2015

Cal State Long Beach recently held their Graphic Design Senior Show for this year's graduating class. In traditional fashion, this is an opportunity for graduating students to show off their creative work accomplished during their 2 years in CSULB's always strong Visual Communications program. 

This year's class titled their show "For the Love of it," and clearly showcased all the love and hard work that went into making it a success. A notable aspect of the show was how the class divided up the work between 4 different galleries.

The main gallery was where all the students' individual work was displayed. If you want to stand out to potential employers, this is where you do it.

The second gallery was where they displayed team projects and other collaborative efforts. From what I've heard about the design program over the years, they've really bumped up their efforts in showcasing how well CSULB designers work well together whether it's in small tea…