I was in Macy’s several months back and the "Ice-Watch" display and packaging made it impossible to walk by without checking them out. I had never heard about Ice-Watch before this day.
Having to design packaging form factors in the past, I’m always interested in seeing how designers and engineers put things together. There’s considerations of retail impact, packaging form factor, pegged or stacked, etc. Well, these definitely had the visual impact AND they stacked like LEGOs, too. You ok with that, LEGO?!
They were created by the Geneva Watch Group in 2007 but just released to the United States in 2013. To give you some perspective of what this juggernaut has accomplished, according to PRNewswire.com, “Internationally, the Ice-Watch brand dominates the watch category selling over 4.2 million watches in nearly 10,000 points of sale in over 100 countries in 2011.”
And like I said before, there are so many collections to accommodate your unique style that it has something for everyone. There is one notable collection worth mentioning for all those super-geeky graphic designers out there that have purchased the Pantone wallpaper, chairs, coasters, etc. Yes! there are several choices to accessorize with your favorite PMS chips.
Ice-Watches retail for about $100 and up at Macy’s but checkout their website for the full spectrum of color and designs at ice-watch.com.