GOOD at Starbucks

I was at a Starbucks recently and saw this display at the pick-up counter. The huge "GOOD" really caught my eye and I was intrigued by the well-designed display. "Get in on the conversation" and "Fresh topics each Thursday" were the second reads. Obivously this had something to do with getting involved with larger global/community issues. So I picked one up and decided to check it out.

As with all things that must pass over the Starbucks threshold, it was very nicely designed. An approximately 6" x 6" quarter-folded leaflet on newsprint--definitely on a budget, but stylishly so. Issue No. 1, even--made me feel like I'd discovered something.

The first spread, with an introduction about what this was about. A weekly leaflet designed to make you think about various topical issues. And most intriguing of all, "Pay whatever you want" for a year's subscription. When the leaflet is fully open, there is a large graphic that gives you a visual representation of the issue being discussed. I didn't scan in the full spread from this first issue, but I picked up another issue later; this one about the first 100 days in office of some of the most recent presidents:

This time also visited their website, at www.good.is:

Also very nicely branded, and seamlessly integrated with the look of the printed piece. Lots of interesting info. I think this is a very good example of a well-executed concept, from print to web, and I'll be following the further adventures of "GOOD."

-- Stephanie Han Windham

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