LAMA is a new trend in POP for the US. This type of display has been used in Europe for many years. Made of cardboard, rubber bands and held together by an innovative and patented design by Marins, enables it to fold out, install automatically and fold flat.
Its compact and lightweight design allows the lama to be easily transported and shipped at a low cost. Eco-friendly materials and a small retail footprint can appeal to a variety of costumers. The Lama can give a product or advertisement a short-term or permanent display with the option to customize the shape, size, and color.
JDA recently had the opportunity to create a lama for Canon. The lama was displayed in-store at a size of 11” x 30”, and was easily placed on a counter top where consumers could clearly see the visuals and interact with the lama. The lama was printed on both sides; therefore, it could be flipped to reveal new graphics with a different messaging.