Skip to main content

Truly Interactive Advertising

My office manager brought in this ad for Mio, a water flavor enhancer, because she knew I would like it. Here is the before image of the ad:


After you dunk the ad in water it looks like this:


She pulled the ad to bring it in but before she could, her husband found it and dunked it himself. She was furious because she thought he ruined the ad. However, when the ad dries it goes back to white and we have already dunked it two or three more times!

It is engaging and interactive and of course since the product has to do with water it completes the experience. I'm not sure there are many ads that we would actually follow through with like this because you have to pull the ad and walk to the sink. This ad, however, seems to have peaked our curiosity. Now, I wonder if they will sell more product.

Patty Jensen

Comments

Popular posts from this blog

Packaging: 10 Steps to a Better Process

1. Prioritize. Prioritize. Prioritize. When three people are talking to you, you can’t hear them all. The same is true for design. Visual priority must be established from the very beginning of the design process. If every item is given primary importance, nothing becomes important. The visual priorities are what drive how all creative will be judged. The design firm should include as part of their creative brief, a hierarchy of 5 communication points for the front of the package. This includes 1) brand 2) product name 3) why-to-buy statement 4) feature points 5) product image.

2. Come together. Everyone has an opinion, so clear project objectives are vital to any job. Consensus regarding the creative brief must be obtained from the people expected to judge the package design from within your corporation. Without this consensus, the design process will fall apart. Without clearly stated, agreed-upon objectives, you are not able to provide constructive feedback. As soon as you start to …

Cal State Long Beach - Graphic Design Senior Show 2015

Cal State Long Beach recently held their Graphic Design Senior Show for this year's graduating class. In traditional fashion, this is an opportunity for graduating students to show off their creative work accomplished during their 2 years in CSULB's always strong Visual Communications program. 





This year's class titled their show "For the Love of it," and clearly showcased all the love and hard work that went into making it a success. A notable aspect of the show was how the class divided up the work between 4 different galleries.









The main gallery was where all the students' individual work was displayed. If you want to stand out to potential employers, this is where you do it.












The second gallery was where they displayed team projects and other collaborative efforts. From what I've heard about the design program over the years, they've really bumped up their efforts in showcasing how well CSULB designers work well together whether it's in small tea…

what's a LAMA?

LAMA is a new trend in POP for the US. This type of display has been used in Europe for many years. Made of cardboard, rubber bands and held together by an innovative and patented design by Marins, enables it to fold out, install automatically and fold flat.
Its compact and lightweight design allows the lama to be easily transported and shipped at a low cost. Eco-friendly materials and a small retail footprint can appeal to a variety of costumers.  The Lama can give a product or advertisement a short-term or permanent display with the option to customize the shape, size, and color.


JDA recently had the opportunity to create a lama for Canon. The lama was displayed in-store at a size of 11” x 30”, and was easily placed on a counter top where consumers could clearly see the visuals and interact with the lama. The lama was printed on both sides; therefore, it could be flipped to reveal new graphics with a different messaging.