Everyone Loves Minions---Even Amazon and Pantone

Is there anyone that doesn't think these animated characters are adorable? Even the sounds they make bring a smile to our face. We are all aware of merchandising opportunities with these characters. They can be seen on pajamas, shoes, plates, t-shirts, umbrellas and furniture---just to name a few. Even Tic Tacs joined the fun.

I'm sure Universal is making a killing. But who knew Amazon was going to get in on the fun.

We are all happy when we see that brown box with the smile sitting on our doorstep. Imagine how much happier we will be when we see a Minion too. All of Amazon's shipping boxes will be a joyful Minion Yellow adorned with the cute characters. But wait, Amazon isn't the only one jumping on the bandwagon so is PANTONE.

I was reading Graphic Design USA's latest issue (May | June 2015) with an article on the annual color forecast. In a first ever collaboration, PANTONE and Illumination Entertainment and Universal Partnerships and Licensing are introducing a new PANTONE color called Minion Yellow. This is the first time a color has been named after a character by PANTONE. According to Leatrice Esieman, Executive Director, Pantone Color Institute: "PANTONE Minon Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind---this is the color of hope, joy and optimism."

So as these cute characters continue to bring a smile to our face the color will also give us hope, joy and optimism. I can't wait until my next Amazon delivery.

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