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Showing posts from September, 2008

Target Does It Again

Target's been famous for their highwire act of mixing the high and low for years, and a new catalog for fall seems to take it up yet another notch. They clearly seem to be emulating such higher-end retailers as Crate and Barrel and CB2, with its minimal and modern elegance. While drawing that comparison, they are bold with their own bullseye mark and "fabuless" tagline so you never forget whose catalog you're looking at. The cover is eye-catching, and they follow through on every subsequent page of this catalog: Wonderfully color-coordinated spreads with great photography and styling that makes these affordable items look aspirational. It's this kind of continual reinforcement and elevation of their brand that keeps Target relevant to discerning shoppers year after year.