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Showing posts from June, 2014

Now Black is the New White!

It is so important to take trips to the store, not to shop, but to observe packaging trends---because they constantly change. Many years ago I wrote an article called "White is the New Black". What inspired me to write this  was my observation in a grocery store of how many CPG companies had chosen white as the color for their packaging. This design decision really made their product stand out on busy product shelves. I noted several categories, one being mouthwash and toothpaste and also the feminine hygiene category which was mainly blue and pink: Today I was reading an article called "The Hue for You" in Packaging Design magazine, May 2014. Overall the article talked about how a brand can own a color. But it also pointed out several products that make black the main packaging color which give the product a lot of presence in their product categories. One was Danone Yogurt which is marketed to


Here at JDA we usually like to have something playing in the background during office hours and the method of how we achieve that has sure evolved over the years. Back at our old office it was a boombox hooked up to the speaker system playing ONE CD AT A TIME. Yes. One. Hey, it was the late 90s! Then it evolved into a CD player that could play Mp3 files on a CD, so that expanded the length of time between CD changes, but it wasn’t until we were able to hook up a computer with our iTunes library that the background music of our work day really took off.  I don’t want to think about how much money I’ve spent over the years in the iTunes store, but let’s just say it was a lot. And all those countless hours converting CDs to digital files. But it was well worth it; pretty soon we had hundreds, then thousands, of songs at our disposal. Our current library stands at 9,267 songs, which is pretty impressive, BUT we’ve found that it still wasn’t quite enough. The problem is that not everyo