I posted an article about some very interesting interactive advertising for the water enhancement liquid call Mio back in 2012 when this category was fairly new: Totally Interactive Advertising . It is hard to create print advertising that truly stands out so I was eager to share the concept. (Basically, you dip the ad in water and it recreates what the product does when added to a glass of water.) Since then the category has matured. More brands have joined Mio on shelf and Mio has continued to create brand extensions. Here is how many brands there are to choose from now. It is truly overwhelming: Right next to these liquid water enhancers are their forefathers, the powered water enhancers, such as Crystal Light and the original grand daddies of them all Tang and Kool-Aid: We all know why this proliferation of products starts.The Krafts of this world need to be innovative and come up with different product categories to make us consume more. Do we really need this many wa...