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Showing posts from April, 2016

Physical vs Digital Retailers: Is one the death of the other?

When online stores started becoming a more popular way to shop, pundits predicted the death of all brick-and-mortar stores. Here we are, more than a decade later, and we still have retail stores. There are some brick-and-mortar retailers that became giants on-line and there are some on-line brands that have opened a physical store. Some of the brands that opted to start online and then get physical are listed below and they have become even more popular because of their brick-and-mortar store. 1) Warby Parker 2) Amazon 3) Beta Brand 4) Everlane 5) Athleta 6) Piperlime 7) Bauble Bar There are other physical retailers that offer a a great online shopping experience as well: 1) Best Buy 2) Macy's 3) Target 4) Anthropologie 6) GAP 7) Urban Outfitters Advantages of a Physical Store: • Customers are able to interact with products • Sales people can provide one-on-one information • No shipping fees • Instant gratification Advantages of an O