How has the commoditization of the consumer technology market influenced the design of the packaging. This blog explores two difference scenarios: Packaging as a silent salesman and packaging as an extention of the brand. But first. here are the reasons we know that commoditization has taken place in the consumer technology market: The length of the product cycles has gotten much shorter. Price erosion has effected margins in many categories (ie: TVs, mobile phones, Ink jet printers) House brands now complete with well known brands such as Sony and LG Customers can gather product knowledge at the tap of a finger Some categories of products are impulse buys (ie: ear buds, phone cases, chargers) For brands such as Apple, this doesn't present an issue. They have a branded store which allows them to charge a premium and control the competition in the retail environment. They sell their brand at other retail outlets as well; but they will often have a branded section within a...