What's in Store

When online stores started becoming a more popular way to shop, pundits predicted the death of all brick-and-mortar stores. Here we are, more than a decade later, and we still have retail stores. There are some brick-and-mortar retailers that became giants on-line and there are some on-line brands that have opened a physical store. Some of the brands that opted to start online and then get physical are listed below and they have become even more popular because of their brick-and-mortar store. 1) Warby Parker 2) Amazon 3) Beta Brand 4) Everlane 5) Athleta 6) Piperlime 7) Bauble Bar There are other physical retailers that offer a a great online shopping experience as well: 1) Best Buy 2) Macy's 3) Target 4) Anthropologie 6) GAP 7) Urban Outfitters Advantages of a Physical Store: • Customers are able to interact with products • Sales people can provide one-on-one information • No shipping fees • Instant gratification Advantages of an O...

I was at Target the other day to pick up some staples for the house and I needed laundry detergent. I have been a Tide customer for a long time. I usually get the regular liquid and then I had to switch to HE (high efficiency) formula when we bought a new washer. Later, I opted for the pods because they leave no mess plus I no longer have young children who might mistake them for candy. This last time I went to pick up my usual pods, I also needed some Non-HE pods for my neighbor (I suggested she try pods). I couldn't find any. I started to look at every Tide package on the shelf and became so overwhelmed with the options, I almost switched brands right on the spot. I opted for a Non-HE Liquid because I couldn't find a pod version. This exercise forced me to look at all of the Tide product and it almost caused a brand-loyal customer to jump ship. This is a view from one side of the aisle and all of this is Tide This is a view of the other side of the aisle and 2/3...