As a design agency, we are lucky enough to work with clients who trust us in delivering creative that fulfills their design criteria but also inspires them. Back in 2009, we assisted with Audiovox's "Mobility Expanded" rebranding effort. This earbud product line was focused on the tween demographic at a price point around $10-$15. Audiovox discovered that at this particular price, the packaging, colors and style drove the purchase decision versus overall performance for higher priced CE products. After exploring competition we felt that one priority the earbud's category was missing was personality. We presented a variety of directions and made such an impression that the client ended up changing their marketing approach to a good-better-best scenario. This way they could incorporate 3 completely unique ideas instead of settling on one. The direction Audiovox chose for the "Good" category was a creative direction inspired by a desire for individuality.