What's in Store

The name of a product is one of a customer's first impressions of a brand. If it is a bad name, it will reflect poorly on that brand. Just off the top of my head, I can come up with a few poorly named products: 1) RoC Moisturizer : Nothing says soft skin like RoC 2) AMC Gremlin : The definition of Gremlin says it all---An imaginary gnomelike creature to whom mechanical problems, especially in aircraft, are attributed 3) Apple iPad : We all heard the sanitary napkin jokes 4) Audry : Can you even guess what this is? 3Coms internet appliance 5) Crack Cream : See my other blog about this product and my thoughts on the name http://jdainc.blogspot.com/2013/07/let-your-packaging-sell-your-product.html I was at the grocery store recently and came upon this product. "I And Love And You". I had to look at it several times just to make sure I wasn't seeing things. Is there really cat food with that name? Sure enough there is. Can you imagine asking someone to pick thi...

So, “ wearables ” really do seem like the next big thing to take over our lives, just bringing us that much closer to cyborg-dom. Because of my interest in running and fitness, I’ve found myself unwittingly at the forefront of this movement. Back in 2007, I adopted the Nike Plus running app along with their sensor shoe pod thingy because I was really getting into running regularly and was interested in keeping track of all my miles. A few years later the Nike+ app came out for the iPhone and the sensor for me became obsolete. Then, around 2010-11 ish the whole 10,000 steps a day and new digital pedometers were becoming all the rage, and soon I was reading posts from friends about their clip-on pedometers and whatnot. The name “ FitBit ” was getting bandied about quite a bit, but at the time I wasn’t really interested because the Nike+ app and I were doing just fine.  Then came all the articles about how horrible sitting all day was —even if you were to exercise an hour a...