Plain Brown Package

I have belonged to a wine club for quite some time. My wine always came in a plain brown box and inside was a beautiful, well constructed, green litho-labeled box. I always thought the box inside was nice but a waste because I would promptly throw it away. When I opened the box this month I was surprised. The inside of the plain brown box had a litho-label of a winery and a nice cover sheet. Below the cover sheet was vacuum-formed egg crate that protected the wine. I thought this was an ingenious way to save materials and still give the customer the feeling they were receiving a superior product.

Comments

Anonymous said…

Hey, we were ALL very impressed by this!

October 22, 2007 at 6:12 PM

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