While driving down the 405 one evening, I saw a billboard that caught my interest:
![](http://bp1.blogger.com/_nI239jL2Dlg/R7NHgwg1XzI/AAAAAAAAAFs/ZkAT8Dg6Gzc/s0-d/xjet_billboard.jpg)
The modern and punchy design was arresting and I got the point right away that this airline was all about nonstop, even without seeing the company logo on the lower left. I thought their url xjet.com made the company sound a lot cooler than their actual name, ExpressJet, which made me think of a courier or delivery company (i.e., FedEx, DHL, etc). Plus, it's super-easy to remember and prompted a visit:
![](http://bp0.blogger.com/_nI239jL2Dlg/R7NIogg1X0I/AAAAAAAAAF0/aVS1GAFT_n8/s0-d/xjet_website.jpg)
The website ties in well to the billboard graphics and it's apparent that there is a good design team behind this effort--everything is well-executed and consistent. I found more signs/graphics that support this impression:
![](http://bp0.blogger.com/_nI239jL2Dlg/R7NJFgg1X1I/AAAAAAAAAF8/vOEZX2I_zMU/s0-d/xjet_signs.jpg)
I just love the red-on-black look, accented by a sophisticated muted green color. It feels very fresh right now and I was really impressed with the whole package.
Steph Windham
![](http://bp1.blogger.com/_nI239jL2Dlg/R7NHgwg1XzI/AAAAAAAAAFs/ZkAT8Dg6Gzc/s0-d/xjet_billboard.jpg)
The modern and punchy design was arresting and I got the point right away that this airline was all about nonstop, even without seeing the company logo on the lower left. I thought their url xjet.com made the company sound a lot cooler than their actual name, ExpressJet, which made me think of a courier or delivery company (i.e., FedEx, DHL, etc). Plus, it's super-easy to remember and prompted a visit:
![](http://bp0.blogger.com/_nI239jL2Dlg/R7NIogg1X0I/AAAAAAAAAF0/aVS1GAFT_n8/s0-d/xjet_website.jpg)
The website ties in well to the billboard graphics and it's apparent that there is a good design team behind this effort--everything is well-executed and consistent. I found more signs/graphics that support this impression:
![](http://bp0.blogger.com/_nI239jL2Dlg/R7NJFgg1X1I/AAAAAAAAAF8/vOEZX2I_zMU/s0-d/xjet_signs.jpg)
I just love the red-on-black look, accented by a sophisticated muted green color. It feels very fresh right now and I was really impressed with the whole package.
Steph Windham
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