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Web Advertising Takes Over

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I was getting my regular music fix from Pandora Internet Radio and realized a different look in there web page design. They had started to expand the presence of their advertising from banner ads on the side of the page to, in some cases, the whole website. Almost as if the site had been re-branded with the advertisers branding. The only constant was the lightly branded music player in the center.


But if you think about it, that's all a Pandora user needs. They can still get the same music and information they want but now Pandora can increase their advertising sales opportunities. Good call. Personally, I could care less how big an advertisement is as long as I can find what I want. The North Face, especially, has really taken liberties with their advertising where the music player is rising out of the mountain. That's actually the ad that really made me notice what they were trying to accomplish. How much farther can they go?

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