Truly Interactive Advertising

My office manager brought in this ad for Mio, a water flavor enhancer, because she knew I would like it. Here is the before image of the ad:

After you dunk the ad in water it looks like this:

She pulled the ad to bring it in but before she could, her husband found it and dunked it himself. She was furious because she thought he ruined the ad. However, when the ad dries it goes back to white and we have already dunked it two or three more times!

It is engaging and interactive and of course since the product has to do with water it completes the experience. I'm not sure there are many ads that we would actually follow through with like this because you have to pull the ad and walk to the sink. This ad, however, seems to have peaked our curiosity. Now, I wonder if they will sell more product.

Patty Jensen

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