"The new phonebook is here, the new phonebook is here!"

As soon as we got our first few followers, our first mention, and our first re-tweet, all I could think of is the scene from The Jerk when Steve Martin's character, Navin R. Johnson, discovered his name in the phone book and he said: things are going to start happening to me now..."

http://youtu.be/ahuPW6_t-z0

We came to the social media game a little late for ourselves. We helped our clients brand and build content but we didn't jump into the social media pool with gusto until a few months ago. Sure we had the occasional blog, we posted interesting content to our Facebook page, and we pinned in Pinterest, but we didn't follow our own advice---until now.

We needed to make a true commitment to this marketing strategy for it to make a difference and we have enlisted the help of the entire office. Our first step was to define the type of content we wanted to cultivate and who we wanted to follow. Our purpose: Gain awareness and position ourselves as thought leaders with key decision makers, primarily in the CE space, who need consulting with their product's path-to-purchase, on-line and off-line.

We have designers, an IT expert, and account managers mining for content and writing blogs. Slowly we are shaping a brand for ourselves in the social media space. We are not above using bribes with our employees. We utilize contests and appeal to their competitive natures to encourage them to post the most number of blogs, or get the highest number of re-tweets in a quarter.

We utilize Twitter and Google+ the most. Next we post on Facebook and LinkedIn less frequently but with more relevant content for those two outlets. We continue to pin and blog as often as possible.

We can only imagine what would have happened if Navin Johnson had social media tools to promote his invention the "opti-grab".

http://www.youtube.com/watch?v=i5jTH89HjTA

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