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The Digital End Cap Powered By SYNQY

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SYNQY is a cloud subscription service that makes it easy for manufacturers to put interactive, up-to-date branded content on resellers e-commerce sites. Place the SYNQY script in an appropriate area near the product and buyers are fed branded content once clicking on a top layer image—without leaving the dealer’s site. The top-layer and content are independent of the 3rd party website, so content is updatable without any further intervention by the website owners.

Why do we call call these digital end-caps? Because they provide a branded area the manufacturer can control on a retail website. Just like in a brick-and-mortar store, when a manufacturer purchases space on an end aisle, they can brand that endcap and control the message. Below are samples of some live SYNQYs

Kenwood eXcelon Authorized Dealer Badge














http://www.drdashboard.com/car-stereo-receivers/
Purpose: Raise awareness of Kenwood eXcelon Line and why-to-buy


 SiriusXM “2 Ways To Save” Promotion




















http://sorealsounds.com/SiriusXM
Purpose: Present SiriusXM promotion and why-to-buy

Generac Educational Microsite














http://www.internationaltool.com/generac-5818-ecogen-6-kw-standby-generator
Purpose: Present Generac branded content and how/why-to-buy
 

Unlike traditional end caps, SYNQY provides valuable customer data. SYNQY Analytics allow you to track and optimize your campaigns in real time providing valuable insight:

• What type of site traffic partners are getting
• What sites are getting the most SYNQY clicks per day, week, or month
• How long are the users engaging with content by site
• How is this SYNQY call to action image compared to another (A B testing)
• What is the total amount of clicks for all sites this last month

Patty Jensen is Vice President of Account Services at JDA Inc, a graphic design firm that specializes in supporting companies' branding and retail efforts with a Unified Marketing approach. To learn more, click here.
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