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Pictures on the Move - Gifographics and Cinemagraphs

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Who knew that GIFs, that first generation web phenomenon, would have such staying power into the new century? As with anything, it’s all about convenience and ease-of-use: GIFs are small and easy to share across all sorts of platforms, making them a popular way for people to share videos and animations (usually funny). But GIFs have evolved and become more sophisticated over the years, as the rise of cinemagraphs and gifographics can attest. These are relatively new terms; cinemagraphs refer to a still photograph with only a part of it animated, and gifographics are infographics with animated elements. Either way, they breathe life into static photographs and infographics, making them much more compelling!

Below are links to articles that are good introductions to this old/new animation technique:
The GIF's Sexy Sister: How to Create a Cinemagraph
Top 5 Marketing Gifographics and How to Create 'em 

Inspired by these articles, we took an infographic we’ve finished recently and turned it into a gifographic (See above)! As you can see, it makes the infographic a little more dynamic and interesting. We have a feeling we’ll be employing more of these animation techniques ourselves in the future.

Infographic data based on an article by Keenan Baldwin on the website Total Retail:http://ow.ly/dEZh307F1jc

- Stephanie Han

Stephanie is a Senior Art Director at JDA Inc, a graphic design firm that specializes in supporting companies' branding and retail efforts with a Unified Marketing approach. To learn more, click here.


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