Skip to main content

Pictures on the Move - Gifographics and Cinemagraphs

By


Who knew that GIFs, that first generation web phenomenon, would have such staying power into the new century? As with anything, it’s all about convenience and ease-of-use: GIFs are small and easy to share across all sorts of platforms, making them a popular way for people to share videos and animations (usually funny). But GIFs have evolved and become more sophisticated over the years, as the rise of cinemagraphs and gifographics can attest. These are relatively new terms; cinemagraphs refer to a still photograph with only a part of it animated, and gifographics are infographics with animated elements. Either way, they breathe life into static photographs and infographics, making them much more compelling!

Below are links to articles that are good introductions to this old/new animation technique:
The GIF's Sexy Sister: How to Create a Cinemagraph
Top 5 Marketing Gifographics and How to Create 'em 

Inspired by these articles, we took an infographic we’ve finished recently and turned it into a gifographic (See above)! As you can see, it makes the infographic a little more dynamic and interesting. We have a feeling we’ll be employing more of these animation techniques ourselves in the future.

Infographic data based on an article by Keenan Baldwin on the website Total Retail:http://ow.ly/dEZh307F1jc

- Stephanie Han

Stephanie is a Senior Art Director at JDA Inc, a graphic design firm that specializes in supporting companies' branding and retail efforts with a Unified Marketing approach. To learn more, click here.


Comments

Post a Comment

Popular posts from this blog

Packaging: 10 Steps to a Better Process

By
1. Prioritize. Prioritize. Prioritize. When three people are talking to you, you can’t hear them all. The same is true for design. Visual priority must be established from the very beginning of the design process. If every item is given primary importance, nothing becomes important. The visual priorities are what drive how all creative will be judged. The design firm should include as part of their creative brief, a hierarchy of 5 communication points for the front of the package. This includes 1) brand 2) product name 3) why-to-buy statement 4) feature points 5) product image. 2. Come together. Everyone has an opinion, so clear project objectives are vital to any job. Consensus regarding the creative brief must be obtained from the people expected to judge the package design from within your corporation. Without this consensus, the design process will fall apart. Without clearly stated, agreed-upon objectives, you are not able to provide constructive feedback. As soon as you start t
1 comment
Read more

New and Not Necessarily Improved

By
A story in the March 3, 2009 issue of the LA Times regarding the unfavorably received new Pepsi brand redesign reminded me of another recent unsuccessful redesign—the one for Tropicana orange juice. A few months ago, I was in a Target store buying some orange juice. I usually get the Tropicana brand, and was disappointed when I didn't see any in the cases. I just saw a bunch of unfamiliar cartons that I immediately wrote off as "not Tropicana" and kept looking around. It was only during a second pass that I realized that these new cartons were indeed Tropicana. Wow, I thought, that's a pretty radical new look. Gone were any vestiges of familiarity--the funky old-style logo, and especially the orange with the straw stuck in it. The new carton is dominated by a large shot of a tasteful-looking (not necessarily tasty-looking) glass of orange juice, with the word "Tropicana" in an unfamiliar sans serif font and green color turned 90º clockwise along the side. T
4 comments
Read more

Let Your Packaging Sell Your Product, Not a Funny Name!

By
So I ran across this product while I was traveling in NY and needed some earplugs.  I can't sleep without them. Earplugs are notoriously hard to find on shelf so I had to scan many products. I came across this product and got quite a chuckle. I don't think I need to explain why (To be fair, it was awhile ago, and the package design could have changed since then.): Zim's Crack Creme---we can assume that Zim is the pharmacist who created this all-natural herbal wonder cream (creme) for your crack. Or is that really what this means. Surly it couldn't. We design packaging and I couldn't help but analyze this package as I would for a client. The first thing we help our clients do is to prioritize the elements on the front of the package. What is the most important thing to communicate? The name? The brand? The why-to-buy? The features? Obviously, Zim felt the name of the product was most important. But if the name of the product doesn't really convey what it doe
4 comments
Read more